Figuring out what steps to take and how to navigate your business to success can be a stressful endeavour. Here I outline business coaching tactics to help you see the light of day with your company.

Here, I outline five main areas of focus when coaching. It comes across often, so I felt I’d share my knowledge and experiences with you!

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Work on your business, not in it.

There tends to be a recurring focal point that comes across with the people I speak with. At times, I also feel as though I am guilty of doing this.

What is it? Well, I’m sure many of you have heard it before – learning how to take a step back. In other words, working on your business, not in it.

Why? Well you maybe feeling that you’re not being the best you can be or worse yet, struggling to get by.

So my advice, find someone who you trust and respect and use them as a sounding board. Tell them more about your business and what you feel you’re struggling with. That’s business coaching 101.

Now I understand that most of you maybe thinking: ‘They don’t work in my industry or even in my company!’ You’d be surprised how often you’ll find an unbiased opinion that, more often then not, will open your mind and give you a new perspective to problem solving.

Remember, you don’t have all the answers! If you did, you wouldn’t be looking for solutions.

You need to be in a positive mind-set to succeed, and talking to people and sharing experiences will do just that.

Why? Asking questions will help you better understand your situation. Go find a friend and use them as your personal coach and sounding board!

Once you’ve gotten a solution or many, make sure you experiment. Make a plan and stick to it.

Want to know more about focusing your business? Click here to read more on niche business creation.


Confidence perforates.

Whether or not you have a team around you, running your own business can be lonely. There is no one to turn to when the chips are down or to reassure you that you are on the right path.

No matter if you’re a sole trader or have a team of people around you, running your company can at times seem lonely. Having someone who you can use to bounce ideas off of or even hold you accountable with certain tasks is very useful for moving forward and in turn building your confidence.

For example, business coaches provide you stable reassurance that helps build your mind-set. A recent client of mine who’s running a large local organisation employed me to coach him. Within a week we outlined a plan and execution strategy that led to a 10% monthly increase in sign-ups.

How did we do it? We outlined his aspirations and the places the business and its employees should be focusing their efforts.

The only difference was the confidence that built up after understanding the direction. Having a coach tell you that your ambitions are achievable goals, not just pipe dreams, make a massive difference.

This persisted for 3 months thereafter and we didn’t have to spend a penny on marketing. Using our combined experience, we were able to leverage the situational challenges into positive opportunities.

Business coaching helps small and medium-sized business owners see where their businesses can go is a big part of the whole process. Belief is a strong tool in your arsenal, which is why you need to learn how to use it.


Change your outlook. Change your life.

There are many sole traders and business owners who ended up running a small business entirely by coincidence. An idea came up, revenue followed and viola!

The last consideration on most people’s minds is that they don’t come from a business background so the concept of running a business seems foreign. If you’re one of those people, give yourself a pat on the back because you’re already doing the impossible!

This is an extremely important realisation to have. Being able to chance how you think about yourself and your company can completely shift the way you present yourself and in turn, the assets at your disposal.

Once you come to understand the assets, you can think about how you can grow those assets, or even sell them to make a profit.

No matter the outcome, it gives you the ability to envision what you want and where you want to go.

Not sure how a business coach can help you? Find more information here.


Focus yourself. Focus your business.

From identifying your most fruitful revenue streams or consumer bases to turning your attention to a new market, an objective view from a business coach can show you what you’re looking to get out of your company, how to get out of a mess or how to take it to the next level.

Alex Tkacovs says the progress he achieved by working with Stephen Parkinson and UK Business Academy was invaluable in turning his new business into a quickly sustainable and exciting life opportunity.

“Stephen helped me understand what I want and then helped me outline how to get there. What we quickly understood is that if you’re creative and apply yourself online, you need to be able to identify and target a niche. It was something that I hadn’t grasped until we really dug deep into understand the direction I wanted.”


Set small targets and aim for marginal gains.

When you’re setting yourself goals, you have to be realistic. This doesn’t mean giving up on your long-term goals or ambitions.

What this means is that you need to set out a logical plan of action that includes milestones. A plan will help you set up your dreams in stages.

It will also keep you motivated. A simple checklist can keep you on track. Each time you tick, you feel a level of satisfaction, one that builds you towards your goals and dreams. Business coaching is great, but not everyone is ready for it. That’s why I outline prior clients’ pain points to help show you a strategy or approach that’s bespoke to you.

Understanding what opportunities you have in front of you can be hard because most people will precondition themselves to think about what’s happened in the past.

What you should be focusing on is what’s going to happen in the future, using this as a personal compass. See how your new knowledge applies to the situation or problem at hand.

Then it’s just a matter or rinse repeating!

Click here to find out how business coaching can help you get what you want.


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